Introduction: Honest Review of MaxEasy
I’m thrilled to review one of the loudest new entries in the car care market, MAXEasy from MAXL. This product was released in early 2024 and makes some daring claims that have piqued my interest. MAXEasy has garnered a lot of attention not only by promising exceptional performance but also by bashing industry-proven ceramic technology. Trash-talking the industry with such bold claims made me curious to see what MAXEasy actually brings to the table. Let’s investigate whether this newcomer can live up to its hype and deliver on its promise.
Table Of Contents
- What is MAXEasy?
- What is Triphene?
- Our Test Results
- Pros and Cons
- What Are Others Saying About It?
- How do I apply it?
- Frequently Asked Questions
- The Bottom Line: How Good Is MAXEasy? Is It Worth It?
- Product Quality Scores
- “You’ve been told that graphene coatings are the future of car care. Think again! The truth is, you can’t get graphene in a liquid that bonds and forms a protective barrier that’s “stronger than steel”. It’s a gimmick.
- Meet MAXEasy with revolutionary Triphene technology. Faster, better, easier, and it actually works!”
- “Ceramic sprays aren’t real, stop falling for the BS!”
- “SiO2 and Graphene are gimmicks”
- “SiO2 is a Myth”
- “Triphene is new technology”
- “YOU’LL NEVER NEED TO WIPE, POLISH, OR BUFF YOUR CAR, TRUCK OR BIKE AGAIN!”
- “REPELS EVERYTHING YOUR SURFACES NOW CLEAN THEMSELVES!”
– Quotes from recent social media ads
What is MAXEasy?
According to their website, and Amazon listing, MAXEasy is an instant coating that protects, maintains, and even improves the appearance of your car’s surface; similar to a ceramic coating, but better. It is intended to work on all vehicle surfaces, including interior surfaces like carpet and leather seats, and claims it will restore surfaces to “like new, or better”. MAXEasy has a no-touch, wet application process that minimizes the risk of scratching your vehicle’s surface, but it’s important to note that they provide instructions for dry application as well.
This product is advertised to last for up to a year, depending on environmental conditions. It claims it “generally lasts 3000+ miles on the average vehicle” and withstands “well over 10 washes”.
MAXL also claims that its product creates a “self-cleaning” surface, which no other coating on the market dares to do. They probably mean that MAXEasy is dirt and dust repellent so your car doesn’t need to be cleaned as often. Personally, this wording rubs me the wrong way because it inflates what the coating actually does and comes off as misleading.
Instead of ceramic, graphene, or other traditional coating materials, MAXEasy’s main active component is called Triphene.
What is Triphene?
Triphene, as touted by MAXEasy, is a brand-new surface technology that puts all other automotive coatings to shame.
From the FAQ on the MAXL website, under the question “Will MAXEasy replace a Ceramic?”
“MAXL study’s the field of science called Biomimetics or Biomimicry. Nature has already figured all of this out. Nature doesn’t try to build super strong protective barriers that last years. It instead just simply regrows them. That’s the science behind Triphene which is what is in MAXEasy.
MAXEasy is so easily applied and so quick to apply, you are most likely going to use it all the time to re-grow the protective barrier on your surfaces. That will always outperform any other coating over a long period of time. When you are constantly “growing” a new barrier, the environment has a very hard time of getting through it.”
I really respect when a brand is innovative and develops new solutions to better solve problems; However, this quote contradicts itself (and “study’s” should be spelled “studies”… MAXL might need an editor). Is Triphene actually re-growing itself? That would put the universal laws of physics and matter into question! Instead, it seems that the “regenerative” properties of Triphene are dependent on the user applying it often.
MAXL doesn’t go into much detail about what Triphene is, which in some cases is understandable to protect company secrets, but all my team and I could find was a one-page website and a trademark registration that linked back to MAXL. According to MAXL, Triphene Super Resin is a coating technology that provides 3 benefits, but seems like just a marketing term:
- “Advanced Hydrophobicity”
- “Optical Enhancement Technology”
- “Resilient and Reversible Protection”
The information provided under each benefit was vague, and because MAXL does not provide any ingredient panel or safety pictogram on their bottle, it’s difficult to say what Triphene is or is not.
After exhaustive research, I’m forced to determine that Triphene is simply a trademarked term used for marketing purposes and not any actual type of new technology. There are no patents, white papers, lab reviews, or journal articles.
Note: We have requested a copy of the SDS via phone and email and as of the date of article publication we have yet to receive a response from MAXL.
Claims Against the Industry
If you happen to see a MAXEasy ad, you’ll see them bashing ceramic coatings. According to one I saw last week: “If someone tells you their spray and wipe product is a ceramic coating… chances are you’re being lied to.”
These are strong claims against proven technologies. Granted, anything in a spray bottle that claims to last 3 years is outrageous, but there are some great sprays out there that last, provide a great shine, and are much cheaper than a professional ceramic coating. MAXL’s “Us vs. Them” attitude toward dependable and popular coating solutions against an unproven product gives us a sense that they’re trying to generate hype rather than allow MAXEasy to stand on its own merit
Our Test Results
Our test results weren’t impressive. While we tested MAXEasy, we carefully followed the instructions for wet application that were provided on the bottle. First, we thoroughly washed and rinsed a panel on our test vehicle with pH-balanced car soap. Then, we applied MAXEasy, and the application process was indeed fast and easy. After applying the product and rinsing it, we dried it per the “Finishing” instructions on the bottle. We then re-rinsed the car and were happy to see increased hydrophobic qualities on both the glass and the door panel; however, it lacked slickness to the touch and did not appear to add “shine” to the paint as described.
Instead of drying it again, we allowed this rinse to sit and air dry on the vehicle surface for the next 30 minutes to observe if the MAXEasy coating would repel any remaining water. Unfortunately, it did not.
There was also no noticeable “restoration” to the paint surface, as the product claims.
We then washed the test panel a second time and rinsed the panel to see how the MAXEasy would handle a standard hand wash using Chemical Guys Mr. Pink soap. After washing and rinsing the panel and window, no significant hydrophobicity remained. We would assume that this is why the directions say to apply it after every wash.
It should be noted that we did not do a chemical torture test on this product as most people will never encounter that situation (Though it does make for a good YouTube video!).
Pros and Cons
Pros
- Large Bottle: The 20oz bottle gives you more fluid than the standard 16oz bottle.
- Easy Application: MAXL flaunts its “spray and rinse” application, which is close to being easy. While they say never to use a spray-and-wipe method, they do sneak in the instructions that you need to dry the product with a microfiber towel, which is effectively the same thing.
Cons
- Long Cure Time: Curing time for chemical resistance is 24-48 hours, so be sure to avoid washing and water contact.
- Streaks: After fully drying, MAXeasy left behind a streaky residue that proved to be hard to remove.
- Doesn’t Last: The longevity of the product was not impressive. Our test wash after application removed enough MAXEasy product to severely affect the results.
- Requires Constant Re-Application: For best results, the directions say to use the product with every wash, which negates the benefit of the 20oz bottle as you will burn through product quickly.
What Are Others Saying About It?
MAXEasy has earned an underwhelming average rating of 3.6 out of 5 stars in user reviews on Amazon, which is relatively weak for its category in the automotive care market. A common theme is the amount of product that has to be used is pretty extreme, raising concerns about cost-effectiveness and efficiency.
Since it’s such a new product, there aren’t a lot of unsponsored or independent reviews, either. During our background research, our team found that Reddit users don’t seem to be that impressed with MAXEasy. The Reddit detailing community can be pretty harsh at times, but based on what we read, we think it’s warranted in this case. Almost all of the youtube reviews love it or hate it. Perhaps it’s user error or they are sponsored?
We also surveyed 50 independent professional detailers; none of them at the time of this publication were using MAXEasy.
How do I apply it?
Here’s the application instructions for MAXEasy:
Preparation and Wet Application:
- Ensure the vehicle surface is cool and out of direct sunlight.
- Shake MAXEasy well before use.
- Apply 1-4 sprays per panel while vehicle is wet, using more for larger panels like the hood if necessary. Avoid over-spraying as it leads to excess that must be wiped off.
- Immediately rinse the product off using water from the bottom up to ensure even distribution until you no longer see sudsing in the water beads.
- Do not let MAXEasy or water dry on the surface.
Dry Application Option:
- On a clean, cool surface, spray MAXEasy onto a soft microfiber towel and apply with 1-2 sprays per surface.
- Wipe and then hand buff with a second clean towel for a polished finish.
Finishing:
- After rinsing, thoroughly dry all surfaces immediately with a clean, soft towel like the MAXL SoftSorb Drying Towel.
- Optionally, use forced air to remove water from crevices and speed up drying.
- For best results use forced air in combination with a clean microfiber drying towel
Frequently Asked Questions
How Long Does it Last?
Even though MAXL claims that MAXEasy lasts anywhere from a few months to a year or over 3000 miles on an average car, we have yet to see this to be the case. It washed off after our first car wash and would need to be reapplied, as the directions stated, “after every wash,” to provide continuous hydrophobicity.
Is It Sold in Stores? Where Can I Get It?
As of now, MAXEasy isn’t sold in stores, but you can get it on Amazon here, and on their website here
What surfaces can I use MAXEasy on?
MAXL claims you can use it on the following surfaces:
Exterior:
- Paint
- Glass
- Plastic
- Rubber
- Wheels
- Metal
Interior:
- Carpet
- Glass
- Fabric
- Plastic
- Rubber
- Vinyl
The Bottom Line: How Good Is MAXEasy? Is It Worth It?
Unfortunately, MAXEasy does not live up to its ambitious claims. While it offers a generous amount of product per purchase, the performance is underwhelming. Users report that it leaves streaks and fails to provide the long-lasting protection it promises, and our testing found the same. The product’s appeal appears to be largely built on marketing hype rather than substantive quality. Given these issues, MAXEasy is not worth the investment, especially when more effective options are available on the market at a similar price point.
Product Quality Scores
We rigorously evaluate each ceramic coating based on several criteria. Here’s how MAXEasy stacks up:
Product Quality Score: 👎 2 out of 10.
- Damage Durability: 0/10 This criterion isn’t applicable, as MAXEasy is not a protective coating.
- Chemical Durability/Longevity: 2/10 The product broke down easily after a single wash; even when treated with mild, pH-balanced washes.
- Ease of Application: 5/10 Challenging to apply, requiring extensive prep and often resulting in streaks or uneven coverage, especially in areas that cannot be dried easily.
- Hydrophobicity: 6/10 While we did see increased hydrophobicity, it was not enough to justify its short lifespan.
- Shine: 3/10 Fails to deliver a notable gloss or enhance the vehicle’s aesthetic significantly.
- 💧INSTANT RESULTS💧: MAXEasy’s unique formula offers immediate water-repellent effects, ensuring your car’s surface is protected from the get-go. Experience the wonder of seeing water bead and roll off instantly, simplifying your car care routine.
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